Introduction Promoting local services using Google Ads and Facebook Ads can significantly increase the visibility of your business and...

Promoting your company on the Internet is one of the easiest methods to reach new customers. Thanks to online advertising, your company...

If not Google and Facebook, then what? Advertising on Instagram is becoming more and more popular. However, only a small part of business...

The new Facebook campaign isn't working as it should. Your first reaction? You definitely want to make the necessary changes. Or maybe...

Blocked Facebook ad account – do you know this problem? Don't worry, all is not lost! Although recovering your account is not the easiest...

Over the last few years, neural networks have made a breakthrough that can be characterized as a technological singularity. New projects...

Musk kept his word and published the code of Twitter's algorithm. This is the first time a major platform has revealed its algorithms....

Internet marketing can bring billions in profits to a company. I tell you how it works and what skills are needed to start in the...

If you often visit websites but still confuse the header and footer, then this article is for you. You will learn: - what is a website; -...

Achieving your business goals is faster and easier if you formulate them properly. In marketing, a clear commentary on key indicators -...

Performance marketing forces all advertising channels to work together to maximize marketing effectiveness. The main principles and goals...

Not if they can, but only if it is NECESSARY. A post on social media "lives" for 12-20 hours. A few days at best if you somehow become...

In today's world, when digital technologies are becoming essential for business development, marketing plays a key role in promoting...

Engagement is an indicator that reflects the activity of recipients in the community. Engagement affects the algorithms of social...

The Twitter analog gained 100 million users in five days, then lost 70% of subscribers. Threads is a social network similar to Twitter....

When you hear "freelancer", you immediately imagine a person with a laptop somewhere in Bali or in a cozy cafe near home. Not life, but a...

Almost every business analyst knows words such as "stakeholder" or "benchmark", and this is not surprising, because the modern...

Why you need comprehensive analytics End-to-end analytics involves collecting, processing and analyzing customer acquisition performance...

What are cookies? Cookies – a small text file containing information about the user's activities on a given website. The file is sent to...

You've been posting "sofa with a 10% discount" on Instagram for a few days now, and you've been haunted by sushi ads on Facebook for a...