Courses: instakolko.pl
Generating leads on the website
Project: instakolko.pl
Product: Programming training
Service: Google ADS
Niche: Courses
Region: Warsaw
Cooperation period: 01.03.2023 - so far
About the client:
InstaKolko is a year-long online programming course for children and teenagers: Assembly, Python and C++
Project objectives:
Lead generation on the client's website.
Solution:
A strategy was developed, objectives formulated and after that the following campaign types were configured:
Search lead generation campaign, with two ad groups for acquiring new customers - parents (Detailed demographic targeting) and remarketing (list of audiences who have been on the website in the last 90 days)
Performance Max traffic campaign on the wall of traffic to the site (Pge Views).
Campaign results from lead generation for the period 01.03.2023 to 31.08.2023:
Traffic campaign results for the period 01.03.2023 to 31.08.2023:
Results:
641 leads generated (average of 23 PLN - 5,33 USD per lead).