E-commerce: greenpoint.pl
Generating sales on the website
Project: Greenpoint.pl
Product: Clothing, accessories
Service: Facebook ADS
Niche: Fashion
Region: Poland
Cooperation period: 01.06.2020 - 31.08.2021
About the client:
Greenpoint is a women's clothing brand that was created in 1992 and has more than 200 stores and is one of the leading fashion chains in Poland.
Project objectives:
To increase profits by entering other paid advertising channels besides Google advertising, where it would be possible to achieve an optimal ROAS for the campaign, at 1100%.
Solution:
The most optimal tool to achieve these goals was the chosen Facebook ADS. The company had previously used this option and advertised, so there was no need to do everything from scratch.
An audit was conducted, where previous activities were reviewed, one event was fixed (Add to cart) and a strategy was developed.
The budget was divided into traffic and sales activities. The product feed was created even earlier. There was developed the structure of the campaign, selected target group, location, ad placement and copy.
Results from the Facebook panel, from sales campaigns for the period from 01.01.2021 to 31.08.2021:
Results from Google Analytics panel, from sales campaigns for the period from 01.01.2021 to 31.08.2021:
Results:
The main objective - ROAS of 1100% was achieved.
Increase in AOV (average basket) from USD 27,9 to USD 82,5.
Increase in the share of sessions on the site from Facebook to 33%.
Fivefold increase in Facebook advertising budget during the cooperation.