E-commerce: warrenjames.co.uk
Generating sales on the website
Project: warrenjames.co.uk
Product: jewellery
Service: Google ADS
Niche: e-commerce
Region: United Kingdom
Period of cooperation: 01.04.2021 - 01.08.2021
About the client:
The client is a company supplying some of the best jewellery on the market for over 40 years, located in the UK and with multiple shops.
Project objectives:
Generate sales on the website.
Solution:
After analysing the site's offer, Shopping and Search sales campaigns were created with a breakdown of the site's categories. The client has many product categories: rings, earrings, chains, necklaces and so on (the worst selling categories were later excluded). A Pmax campaign was also created to attract traffic to the site, a group that was used in the Shopping campaign for remarketing.
Campaign results from Sales - Shopping for the period 01.04.2021 to 01.08.2021:
Campaign results from Sales - Search for the period 01.04.2021 to 01.08.2021:
Traffic campaign results for the period 01.04.2021 to 01.08.2021:
Results:
Unfortunately, the client did not give permission to publish revenue figures, but revenue has increased sixfold in the Google ADS channel since the partnership began.