Can brands replicate content across all social networks?

Not if they can, but only if it is NECESSARY.

A post on social media "lives" for 12-20 hours. A few days at best if you somehow become seriously infected. But every day a new audience comes and doesn't see the old, cool posts. This is a problem.

Yes, some people read and delve into old content, but these are isolated cases. In addition, we have algorithms, poor audience attention, and it turns out that content, even cool ones, is not watched by many old and new audiences.

Question: Can a brand just replicate some of their old posts in a new content plan? Did you come up with a cool joke for February 14 last year? Is it possible to publish it this year? There are the best guides for choosing something. Can I publish them regularly every 3-6 months?

Experienced bloggers do this. Sometimes they copy old posts that are still relevant.

But brands never do this. It's not profitable for agencies, because every new content = money? Or maybe customers don't want it? This is SO LOGICAL.

Duplicate content, save your budget!