Hello, my name is Vladyslav Lebedynets. I'm a digital marketer with international experience who specializes mainly in paid advertising on networks such as Google, Facebook, Instagram, TikTok and so on..
My experience in digital sphere started with creating an online store, then I worked in a marketing agency, and also in one of the biggest eCommerce companies in Poland - Empik Group (example categories of products are books, toys, health and garden, household appliances, etc.).
Currently I am working as Paid Social Specialist in Eobuwie/Modivo, one of the largest online fashion stores in Europe and I am responsible for 4 markets of the company: France, Croatia, Slovakia and Slovenia.
In my opinion, most actions both at work and in personal life should start with the questions "why?" and "why?".
Experience
Paid Social Specialist
Eobuwie
2021 - Present
Warsaw, Poland | Remotely
Paid Social / Search Assistant
Empik Group
2021 - 2021r.
Warsaw, Poland
Paid Social / Search Intern
Kompan.pl
2020 - 2021
Warsaw, Poland
E-commerce specialist
autopaints.com.ua
2018 - 2020
Uman, Ukraine | Remotely
Publisher Manager
Target Circle AS
2019 - 2019
Riga, Latvia
- Creation, analysis and optimisation of advertising campaigns for modivo.pl on Facebook for FR, HR, SK and SI markets.
- Creation, analysis and optimisation of advertising campaigns for empik.com on Facebook, Linkedin, TikTok, Google and promotion of the empik app in Huawei, Apple and Google advertising systems.
- Planning, implementation, analysis and optimisation of advertising campaigns in Facebook, Google, Linkedin and TikTok systems.
- Creation and management of an online shop - autopaints.com.ua, including control over the dispatch of goods, correct functioning of the shop, communication with customers, updating the product range, etc.
- Actively attracting new publishers from the whole Europe and negotiating terms of cooperation.
Want to collaborate?
Professional development
April 2023 - Currently
MS Excel specialist (course set)
Strefa Kursów (online)
Course Content: Advanced Excel functions, Pivot tables/charts, Visualising data in dashboards, writing macros.
February 2021 – January 2023
Performance Marketer (course set)
Online University Skillbox (online)
Kursy: PPC Social, PPC Search, Analytics (Google Analytics, Google Tag Manager, Call tracking etc).
July 2020 – October 2020
General Internet Marketing Course
Digital Academy by GeniusMarketing (online)
Course content: Target group analysis, Google Analytics, Google ADS, Facebook ADS, Social Media Marketing, Content Marketing, Marketing Strategy, Search Engine Optimization, Email marketing, YouTube.
Education
October 2020 - June 2022
Warsaw, Poland
October 2017 - June 2020
Warsaw, Poland
Master of Management at the Faculty of Economics and Management
Specialty: Strategic Leadership
Average grade for the obtained grades for the first year: 4.2 out of 5.5.
Bachelor of Economics at the Faculty of Economics and Management
Specialty: Managerial Economics
Average of the grades obtained during the studies: 4.63 out of 5.5
Skills
Narzędzia: Microsoft Office (Excel, Word, PowerPoint, Teams, Outlook), G Suite (Gmail, Calendar, Hangouts, Docs, Sheets, Slides), Google Analytics, Data Studio, Tag Manager, Google ADS, Facebook ADS, TikTok ADS, Linkedin ADS.
Certificates: Google Analytics, Google ADS Video, Linkedin Marketing Strategy,Linkedin Marketing Fundamentals, E-commerce Essentials
Languages: English (B2), Polish (C1), Ukrainian (native), Russian.