Facebook ADS

About me

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Hello, my name is Vladyslav Lebedynets. I'm a digital marketer with international experience who specializes mainly in paid advertising on networks such Google, Facebook, Instagram, TikTok and so on.

My experience in digital sphere started with creating an online store, then I worked in a marketing agency, and also in one of the biggest eCommerce companies in Poland - Empik Group (example categories of products are books, toys, health and garden, household appliances, etc.).

Currently I am working as Paid Social Specialist in Eobuwie/Modivo, one of the largest online fashion stores in Europe and I am responsible for 4 markets of the company: France, Croatia, Slovakia and Slovenia.

In my opinion, most actions both at work and in personal life should start with the questions "why?".

Why all this?

Targeted Advertising is a type of advertising that allows you to display ads in various formats on social networks to a specific group of audiences with specific parameters, enabling a more efficient use of your advertising budget.

What problems does targeted advertising configuration solve?

Displaying ads to a specific target audience.
Wide reach among audiences.
Increasing the number of conversions.
Reaching returning users who have already visited the website.
The ability to personalize ads.

In contrast to contextual advertising, social media targeting doesn't focus on keywords but on customer profiles.

How can I increase your company's profits?

Facebook Advertising

Facebook is one of the five most frequently visited websites in the world. Advertising on Facebook makes it easy to find customers for nearly any business.

Promotional posts are seamlessly integrated into a user's feed, stories, or messenger. Extensive targeting options allow you to speak to those who are closest to your target audience, rather than taking a shotgun approach.

Instagram Advertising

Instagram is perfect for increasing a company's visibility and selling products or services for which appearance is just as important as quality.

Among the available promotional tools are posts and stories, which can lead users to your Instagram business profile or directly to your website. If you plan to direct users to your profile, comprehensive social media marketing (SMM) targeting will be the most effective.

Advertising Audit

As part of the audit, your current social media accounts and advertisements are analyzed, followed by the preparation of a detailed report with growth points and recommendations for correction.

This is useful if you have an in-house team and want to determine the future direction for your promotional posts.

Tracking Settings

Integration and configuration in the Facebook Pixel tool allow for tracking the effectiveness and results of targeted advertising.

With the presence of a high-quality analytics tool, it's significantly easier to draw conclusions about the success of advertising campaigns and to compose and optimize ads.