Google ADS
About me
Hello, my name is Vladyslav Lebedynets. I'm a digital marketer with international experience who specializes mainly in paid advertising on networks such Google, Facebook, Instagram, TikTok and so on.
My experience in digital sphere started with creating an online store, then I worked in a marketing agency, and also in one of the biggest eCommerce companies in Poland - Empik Group (example categories of products are books, toys, health and garden, household appliances, etc.).
Currently I am working as Paid Social Specialist in Eobuwie/Modivo, one of the largest online fashion stores in Europe and I am responsible for 4 markets of the company: France, Croatia, Slovakia and Slovenia.
In my opinion, most actions both at work and in personal life should start with the questions "why?".
Why all this?
Advertising in search engines is suitable for those who want to quickly increase sales and outperform the competition in organic search results. Running PPC ads yields results almost instantly, which is the main advantage over SEO optimization.
PPC advertising includes ads in Google search results, on partner websites, and on YouTube.
This type of advertising offers a wide range of options to reach your target audience based on geographic location, age, interests, purchasing power, and other parameters relevant to your business.
How can I increase your company's profits?
Google Search Results
Contextual search ads are personalized text ads that users see in response to their search queries.
They provide websites with the most converting traffic, attracting the 'hottest' target audience with already formed demand.
Shopping campaigns
Graphic ads featuring product images and their key features that users see in search results. These ads are configured using Google Shopping tools.
This type of advertising campaign is particularly effective for e-commerce projects.
GDN
A tool that allows you to display banners with your message on various news portals. Flexible targeting settings enable the display of ads based on the interests, socio-demographic indicators, and behavioral traits of the audience.
This is an excellent tool for increasing brand awareness.
Video Advertising
Placing video ads on YouTube and other hosting platforms allows you to engage users with your advertising message and create a necessary brand image in the eyes of your target audience.
This tool is excellent for product recognition, and the cost per view is relatively low. There are numerous formats and flexible targeting settings available.
Remarketing and Retargeting
Remarketing and retargeting technologies allow you to display ads and employ different bid strategies to users who have already visited your website or engaged with your advertising materials (e.g., watched your video on YouTube).
This way, you can re-engage users who didn't take the desired action on your website or encourage them to make repeat purchases.
Why is it worth working with me?
1. Budget Optimization for Effectiveness:
I optimize my clients' budget, providing an average of a 32% decrease in expenses while maintaining or increasing results.
2. Budget Oversight totaling 16 Million PLN Annually:
I effectively manage an advertising budget of 16 million annually, ensuring maximized results.
3. 41% Conversion Rate Increase:
Through optimized campaigns and strategies, I ensure an average 41% increase in my clients' conversion rates.
4. Average 300% ROI:
My campaigns generate an average Return on Investment (ROI) of 300%, translating into tangible financial benefits.
5. Execution of 60+ Projects Annually:
Actively directing and executing over 60 projects annually, providing comprehensive service and effective outcomes.
I have worked with
This company is one of the main suppliers of calendars, notebooks, books and promotional products in Germany
Polish fashion e-commerce operating in over 16 markets in Europe
Digital agency providing Social Media, SEO, Google ADS etc. for small and medium sized businesses
One of the biggest e-commerce in Poland with over 3 000 000 products
Polish pharmaceutical and biotechnology company operating on the market for over 130 years
Check how I helped businesses grow
Stages of cooperation
Step 1
Krok 4
Filling out the brief
Step 2
Krok 4
Getting to know the project
Step 3
Krok 4
Meeting and discussing goals
Step 4
Krok 5
Business proposal
Step 5
The beginning of cooperation