Barber’s shop: shokk.pl
Generating leads on the website
Project: shokk.pl
Product: hairdresser training
Service: Google ADS
Niche: barber's shop
Region: Warsaw
Cooperation period: 01.12.2022 - 31.04.2023
About the client:
This is a men's barbershop. Before opening in Warsaw, the barbershop successfully developed the brand in Ukraine. In addition to haircuts, it offers consulting and training for barbers.
Project objectives:
As mentioned above, in addition to regular haircuts, the barbershop offers barber training courses. It was enrolment in these courses that was the target of the paid advertising on Google.
Solution:
Appropriate tags were fastened to the website via Google Tag manager, targets defined in Google Analytics and a Performance Max campaign launched.
Campaign results for the period 01.12.2022 to 31.04.2023:
Results:
202 leads generated (average of 38 PLN - 8,8 USD per lead).