E-commerce: botland.com.pl
Generating sales on the website
Project: botland.com.pl
Product: Electronic equipment
Service: Facebook ADS
Niche: Electronics
Region: Poland, Czech Republic, Germany
Period of cooperation: 01.09.2022 - 31.03.2023
About the client:
It is entirely an online electronics store - the client has no stationary stores. Among other things, they offer 3D printers and 3D printing accessories (filaments, spare parts, mounting parts, additives), sensors, batteries, diodes, converters, magnets, cameras and recorders, programmers, wires, connectors, relays, displays (e.g. with e-paper technology), prototype boards, memory cards and disks, integrated circuits, tablets and smartphones, as well as servo mechanisms, accessories for them (including orifices), motors, stabilizers and all mechanical assembly components.
Project goals:
Running Facebook ads in the Polish market and firing, creating and optimizing campaigns in the company's other markets.
The solution:
A strategy for Facebook ads was developed, analytics fastened, a campaign structure created, and reporting developed based on reports in Google Data Studio.
The campaigns were divided into daba/dpa for each market: PL, CZ and DE. Daba broken down by gender and age. Dpa broken down by events: View content, Add to card and Purchase.
Results of sales campaigns for PL for the period 01.09.2022 - 31.03.2023:
Facebook:
Google Analytics:
Results of sales campaigns for CZ for the period 01.09.2022 - 31.03.2023:
Facebook:
Google Analytics:
Results of sales campaigns for DE for the period 01.09.2022 - 31.03.2023:
Facebook:
Google Analytics:
Results:
ROAS at 800%.
Increasing the revenue share of foreign markets for the company from 21% to 39%.
Sevenfold increase in the share of revenue generated from the company's social media channels.