Gifts: thecandybox.ie
Generating sales and leads on the website
Project: thecandybox.ie
Product: Sweet gifts
Service: Google ADS
Niche: B2B customers/e-commerce
Region: Ireland
Period of cooperation: 01.05.2023 - currently
About the client:
Candy Box provides a diverse range of hard-to-find American sweets. These international candies showcase the unique flavour profiles of American sweets. The company offers the product to both individual customers and other businesses.
Project objectives:
To generate sales on the website (the client has an e-commerce shop with the products) and potential customers - https://www.thecandybox.ie/corporate-orders.
Solution:
A strategy was developed, objectives formulated and after that the next types of campaigns were configured:
Shopping campaign with the company's products.
Performance Max lead campaign with optimisation for Lead Submit conversion (which was fastened, using GTM) and Googl contact form.
Campaign results from Sales - Shopping for the period 01.05.2023 to 01.11.2023:
Campaign results from lead generation for the period 01.05.2023 to 01.11.2023:
Results:
EUR 98,000 was generated (increasing sales threefold).
409 leads were generated.