Sport: Saturn Fintess
Generating leads and sales on the website
Saturn fitness
Project: bielany.saturn-fitness.pl
Product: Workouts
Service - Facebook ADS
Niche: Sport
Region: Warsaw
Cooperation period: 01.11.2022 - 23.07.2023
About the client:
The client is a chain of gyms located in 7 Polish cities, offering group classes, personal training, swimming pool, sauna, jacuzzi, etc.
Project goals:
There were no specific KPIs, but the goal was to increase the number of gym customers.
Implementation:
A strategy was developed to promote the gym via Facebook. Events were fastened on the site to work. After testing, the average number of customers that could be generated per month through targeting was developed.
As a result, after testing, 3 campaigns were created, each with a gender breakdown for personalization.
Results of the sales campaign with optimization for form filling on the site:
Results of a lead campaign with a Facebook form:
Traffic campaign results with optimization for landing page views:
Results:
The average number of leads generated through Facebook was 43 (with an average CPA of 4,8 USD).
The reach of the broadcast advertisement was approximately, which increased the visibility of the gym in the district.
A strategy was developed to promote the company using paid Facebook ads, the competition was researched, the target group was researched, UCPs (unique product features) and personalized ads (tailored offerings to the gender, age and location of potential customers) were developed.